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Sfaura

496 posts
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  • 5 min

Estrategias de crecimiento en un mercado saturado: Cómo diferenciar tu marca

🏕️ To differentiate in the competitive, saturated tourism and hospitality market, deep understanding of audience beyond demographics, creating authentic value propositions, and an authentic social media presence are crucial. Examples like ecotourism and Kampaoh's growth through genuine communication and reinventing traditional camping for urban customers illustrate the importance of aligning marketing with actions and continuous innovation, focusing on exceeding customer expectations to turn them into brand ambassadors. Resilience and adaptability are also key, as seen during the pandemic, to remain reliable in the ever-changing tourism sector.
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  • 4 min

Las cinco tendencias que definirán los viajes en 2025, según Amadeus

🏡 Amadeus, in collaboration with trend forecasting agency Globetrender, released the "Travel Trends 2025" report, predicting nostalgia, personalized flights, destination hotels, the resurgence of Asian tourism, and human connections as key travel trends. Eurocamp expects a record in bookings for 2024, while Club Getaway in the U.S. sees a 9% revenue increase from 2023. AI, 5G, and VR are personalizing in-flight experiences, with startups like Beond offering Apple Vision Pro VR in premium classes. Asia-Pacific is poised to lead tourism growth, with cities like Chengdu witnessing a 66% increase in travelers from 2016 to 2023. Solo travel rose by 15.6% in 2023 and 9.2% in 2024. World Pride 2025 will be hosted in Washington DC. 📈
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  • 3 min

Las cinco razones para invertir en un RMS

💾 On November 21st, the Gran Hotel Bali hosted TecnoHotel OnTour Benidorm, featuring Alberto Plaza from IDeas Revenue Management. Although most attendees were aware of Revenue Management Systems (RMS), few used them. Despite obstacles such as budget and cultural resistance, Plaza argued that RMS implementation can enhance forecast precision by 2%, potentially increasing net profit by 3%. Time savings, inventory optimization, better guest mix management, and operational profit boosts—with 96% of users noting significant profitability increases, including 33% reporting over 10% improvements—were highlighted as key reasons to invest in RMS.
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  • 2 min

Cerca de 50 hoteles donan más de 10.000 muebles para ayudar a los afectados por la DANA en Valencia

🏡 ECO-ONE, a Valencia-based company, supports DANA victims in southern Valencia by managing over 10,000 pieces of second-hand hotel furniture donated through its platform, akin to "Wallapop" for the hotel sector. Amazon assists with logistics, while Fundación Altius and an AWS-Glovo app facilitate furniture distribution, with Valencia City Council's endorsement. Hotels like Catalonia Hotels, Ilunion, and Vincci are contributors. Partners include associations like HOSBEC and CEHAT.
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  • 4 min

De La Sénia al liderazgo en Europa: La evolución de InteriHotel

🏢 InteriHotel 2024 will open on Tuesday, 19th at IFEMA, establishing itself as a global benchmark in the contract sector. Founded in La Sénia, Tarragona, during the furniture sector crisis at the end of the 2000s, the ÁMBIT cluster propelled sector reinvention. The event, starting in La Sénia 15 years ago, evolved into Europe's largest design and hospitality event. The 2024 edition features 240 exhibitors, over 180 speakers, and thematic sessions emphasizing innovation and sustainability, with plans to expand to the UK and attract international stakeholders.
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  • 4 min

Cómo apoyar al staff de un hotel en tiempos delicados

💼 Emotional ups and downs are inevitable in professional environments, impacting staff morale and customer experience. Common challenges affecting staff morale include high occupancy during peak seasons, conflicts with customers, poor work-life balance, workplace issues, personal or family problems, natural disasters, and political crises. Proactive measures to support internal customers during tough times are crucial, such as offering flexible schedules, emergency leave, disaster support, collaborative communication tools like Engagement by Mapal, recognition programs, mental health resources, an open-door policy, and involving staff in decision-making to foster trust and a sense of belonging.
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  • 4 min

Booking.com revela las 9 principales tendencias de viaje para 2025

🌌 69% of Spaniards plan to explore dark-sky destinations for astronomy experiences in 2025, with 79% interested in stargazing baths. 66% want to witness unique cosmic events, 62% aim to increase night activities to escape high daytime temperatures, and 63% are concerned about UV protection. 66% would pay more for advanced therapy-focused holidays, with 72% incorporating new wellness activities into daily life. 63% are keen on AI for personalized travel itineraries, with 70% using AI to find less crowded areas. Half of Spaniards prefer a trip of a lifetime over leaving an inheritance, and intergenerational travel support is on the rise due to the cost of living crisis. 45% encourage wellness-focused trips for men. Baby boomers show a 10% increase in comfort-zone-breaking adventures. 51% of neurodivergent travelers demand better inclusion, with 69% wanting sensory rooms. 57% plan to buy clothes on vacation, with 51% interested in second-hand stores; 72% have purchased vintage items abroad. 24% choose airports based on onsite experiences, with 50% wanting diverse airport services. According to Booking.com, travel trends for 2025 emphasize personal transformation and deeper world connections.
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  • 3 min

The Social Hub obtiene la certificación B Corp y anuncia sus objetivos de sostenibilidad para 2030

🏨 The Social Hub, an international hotel group, has earned B Corp certification, joining over 9,000 B Corps worldwide, with more than 2,000 in Europe and only 212 in the hotel sector. The company has over 1,000 employees, manages 18 locations across Europe and the UK, and oversees 10,000 rooms. The Social Hub's B Corp score was 107.1, above the global average of 94. By 2030, they aim to cut greenhouse gas emissions by 78%, locally generate 50% of their energy, and divert 100% of waste from landfills. Annually, they host over 5,000 community events with more than 100,000 attendees and pledge 1% of revenue to the TSH Talent Foundation.
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  • 3 min

Grupo Hotusa consolida en Chantada su proyecto de formación con 250 empleados y futuros directivos

🏢 Grupo Hotusa, with over a decade of operation in Chantada, Lugo, has emerged as a beacon for training and retaining young talent, hosting 250 professionals, with many in leadership roles. By investing 555,000 euros in partnerships with 12 FP Dual training centers, Hotusa has trained over 800 students since 2014, hiring roughly 50% of them. The 2023-2024 initiative supports 141 students through paid internships. Celebrating the project’s 10th anniversary, Hotusa’s local business model is showcased in a documentary, contributing to economic and social development in depopulated areas.
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  • 6 min

«Las OTAS crecen por la falta de interés del hotel por vender con tecnología y marketing»

📌 Javier Delgado joined Mirai as Co Managing Partner & CEO EMEA in 2021 after seven years at Google Spain as head of travel and three years at Iberostar Hotels & Resorts leading technology and commercial areas. Mirai, established in 1991, began operating in digital hotel distribution in 1995, aiming to connect hotels with early internet users. Mirai was transacting online hotel bookings with credit card payments as early as 1998, predating Google's 1998 founding. With a history spanning three decades, Mirai boasts 4,000 hotel partners across 53 countries, served by over 300 staff across 12 offices. The company focuses on empowering hotels with technology and expertise to optimize profitability and autonomy. Mirai's team, based in Madrid, is described as passionately analytical, combining proprietary technology with a service-oriented approach, differentiating itself by contributing knowledge and solutions to the hotel industry's challenges.
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