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🛫 Spanish female travelers are set to make more international trips in 2025 than their male counterparts, with 72% of women choosing destinations abroad compared to 67% of men. Only 4% of women are willing to travel solo. When motivated by an event, 67% of women will book hotels immediately versus 61% of men. Preference shifts to vacation rentals (27%) over large hotel chains (22%) for women, contrasted by men's preference for chains (28%) over rentals (20%). In 2025, 30% of Spanish female travelers will choose Andalusia as their top destination, with only 15% opting for Asturias. Women tend to be more budget-conscious, with 3 in 10 spending more on accommodation, 19% on perks like early check-ins or late check-outs, and 19% willing to pay for yoga classes. Men will spend more on gourmet dining experiences at 38%. Technology plays a key role, with 64% of women open to using AI tools for booking and during hotel stays, and 35% planning to work during their trips, matching the male percentage.

🏢 Paraty Tech and Maarlab signed a collaboration agreement to transform hotel marketing with an innovative solution to be presented exclusively at Fitur in IFEMA, Madrid from January 22-26, 2025. The new business model focuses on optimizing direct hotel sales, combining Maarlab's technology and Paraty Tech's reservation engine with over 12 years of experience. CEOs Gina Matheis and Raúl Domínguez highlighted the solution's potential benefits and international goals. Fitur TechY will feature the launch, debates moderated by Paraty Tech, and stand 8D15 activities, including talks and interviews.

🏨 Hoteles diversifican ingresos con Total Revenue, integrando alojamiento, Alimentos y Bebidas (F&B), y Retail. Cegid Revo es la tecnología de referencia. Ejemplos incluyen el Hotel Arzuaga con Estrella Michelin, el hotel Mendi Goikoa Bekoa con productos locales, y el hotel boutique Plácido y Grata optimizando momentos como el check-in. Otros servicios ofrecidos por hoteles son gimnasios, spas, y tratamientos de wellness. Eventos y festividades como Navidad abren hoteles a la comunidad local. Meliá Hotels, con un 30% de ingresos de la restauración, apuesta por experiencias inmersivas.

🏨 On November 21, at the Gran Hotel Bali in Benidorm, a roundtable titled "Loyalty as a strategy to boost sales" was part of TecnoHotel OnTour. Industry experts discussed how to enhance direct bookings and technology's role in personalizing customer experiences. Hoteles RH increased direct sales from 30% to 46% using gift vouchers and targeted campaigns. Utilizing CRM data for personalized marketing, the event highlighted the importance of segmenting offers based on customer profiles and behavior. Technology tools like online check-in and informational kiosks improve the guest experience. Hoteles RH showcased an AI-equipped room at Corona del Mar, combining design, sustainability, and advanced technology, catering to guest preferences and staff ergonomics.

🏖️ In Europe, tourism sector salaries are expected to grow between 3% and 5% in the coming years. Specifically, Spain, with regions like Baleares, Canarias, and Cataluña, sees sustainable tourism salaries increasing by up to 12%. Specialized roles in big data, digital marketing, and experience personalization in Europe have seen wage increases of up to 15%. However, operational roles like receptionists in Spain earn around €20,000 annually, below Northern European levels. Hotel managers in Europe have salary raises of 5-7%, and in exclusive destinations like Marbella and Ibiza, salaries for chefs and managers have risen by up to 8%.