Sfaura

🎄 Hotel bookings in Spain for Christmas period (from December 21 to 25) increased by 15% compared to last year. Domestic tourism accounts for 49% of total bookings, marking a 32% increase from 2023, while international bookings fell by 18%. The average stay is 2.65 days with bookings made 60.32 days in advance. The average daily rate (ADR) rose by 7%, from €187.31 in 2023 to an expected €200.73 in 2024. Globally, Germany, the UK, and the US saw booking increases of 43%, 24%, and 22%, respectively.

🏖 Global tourism sector adapts to new traveler priorities amid economic uncertainty, highlighted in the Winter Travel Trends Study 2024 by Simon-Kucher, surveying over 7,200 respondents across eight key markets, including the US, Middle East, and major European countries. Leisure travel budgets are growing globally by just 1%, with France at -2% and Italy at -1%, while the UAE, US, and Spain exceed 2% growth. Cost-saving strategies include choosing cheaper accommodations (42%), shorter trips (33%), and less frequent travel (30%), yet group travel for holiday gatherings has risen by 35%. Younger generations prefer affordable lodging and transport, particularly in Germany and Spain. Sports events motivate up to 31% more spending on travel and accommodation; concertgoers spend 25% more. Over 25% favor national or nearby destinations, while over 50% are concerned about overtourism, with 20% canceling trips for this reason. Sustainability gains importance with nearly 43% willing to pay up to 43% more for eco-friendly stays, and 35% willing to spend up to 27% more on sustainable flights, notably in the US, UK, and Germany. The luxury segment sees dynamic growth in exclusive travel in the UAE, UK, and US.