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Posts by author

Sfaura

496 posts
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  • 1 min

Meliá Hotels International, líder en sostenibilidad según el ranking MERCO Responsabilidad ESG

  • Sfaura
  • 31 January 2025
🏡 Meliá Hotels International leads the MERCO Responsabilidad ESG sectoral ranking again, being the most responsible tourism company in Spain and ranking among the top 20 responsible companies in the country. The MERCO report, assessing ESG reputation through over 63,000 surveys and 26 sources, highlights Meliá's environmental and social sustainability progress, especially with their "Travel For Good" program. Gabriel Escarrer Jaume, CEO, commits to sustainability as part of the company's DNA and acknowledges future challenges, reinforcing their sustainable business model.
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  • 4 min

Lo que suma y lo que resta: Las matemáticas del control horario y las ausencias en un hotel con un software de RR.HH

  • Sfaura
  • 30 January 2025
💰 In Spain, 38% of hotel staff blame their Property Management System (PMS) experiences as a key factor in resigning from jobs. New regulations require the adoption of holiday and absence management systems, like Factorial. Digital systems are replacing physical time-tracking methods, freeing HR teams to focus on training, team building, and talent management. Cloudbeds' study indicates that 38.1% of hotel employees cite technical issues with reservation systems as a major resignation factor, in an industry with a 40.5% turnover rate. Efficient systems are valuable for monitoring work hours, promoting work-life balance, and attracting talent. Automation reduces errors and integrates with payroll systems, ensuring precise salary calculations. Spain's law mandates digital time-tracking to avoid fines up to €6,250. Hotels are moving from manual records to cloud-based tools, with options like Factorial, Sesame HR, Beebole, Clockify, TSheets by QuickBooks, Hubstaff, Ficha.Work, and Kenjo available on the market.
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  • 6 min

«Utilizamos los datos recogidos de nuestros clientes para optimizar los resultados de los hoteles»

  • Sfaura
  • 30 January 2025
🏨 Maricarmen Álvarez, with over 30 years in tourism, specializes in tech solutions for the hotel sector and leads Alojapro as CEO. Alojapro was founded in 2008 to provide flexible management tools for vacation hotels and travel agencies. The most demanded service is their reservation engine, aiding direct booking and client loyalty. They serve independent hotels to large chains, offering personalized, scalable solutions including a CRM with AI. Their emergency services operate 24/7, with a focus on data-driven optimization and a commitment to sustainable practices.
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  • 3 min

Kora Green City, el apartahotel que evita la emisión de 314 toneladas de CO₂ al año

  • Sfaura
  • 29 January 2025
🌱 Kora Green City, located in Vitoria's Plaza del Renacimiento, operates with Passivhaus certification and uses 100% renewable energy. Annually, it avoids 314 tons of CO₂ emissions, saves 75% in energy, and generates 27,000 kWh of solar energy with 58 panels. In 2022, 26 solar panels were installed, followed by 32 in 2023. Guests receive a WhatsApp message at check-out about their positive environmental impact, thanks to a system developed with Hijiffy. Kora Green City offers flexible living options and community spaces for various events. Kepa Apraiz, CEO of Kora Living, emphasizes the brand's commitment to sustainable tourism.
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  • 2 min

GuestPro impulsa la tecnología hotelera en Canarias con su nueva alianza

  • Sfaura
  • 29 January 2025
🏨 GuestPro and Aibo Solutions have formed a preferred partnership to advance hotel technology in the Canary Islands. Aibo Solutions replaced its prior system with GuestPro Direct, seeing a significant increase in direct bookings for their clients. Integration of GuestPro's engine with Aibo's new CMS was a technical challenge overcome. The collaboration is expected to optimize operations and improve customer experience, similar to GuestPro's impact in the Balearics, with more deployments like PMS Cloud to follow.
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  • 3 min

«Se necesita mayor coordinación entre las estrategias promocionales de los destinos turísticos y de las cadenas hoteleras»

  • Sfaura
  • 28 January 2025
🏖️ FITURTECHY hosted a debate on January 22 about empowering local tourism businesses, featuring industry executives like Francisco Quintero (Landmar Hotels), Gabriel Llobera Ramis (Garden Hoteles), Diego Fernández Pérez de Ponga (Port Hotels), Armando Rodríguez (HD Hotels), and Juan Carlos Sanjuán (Casual Hotels), moderated by Daniel Sánchez (Paraty Tech). Topics included customer loyalty through packaging, branding strategies, data optimization, destination-hotel strategy alignment, artificial intelligence, market-specific communication, and tackling Canarias' marketing issues. Facing 2025 with a positive outlook, the group underscored the importance of customer loyalty, market diversification, and efficient management in times of prosperity to withstand future crises.
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  • 3 min

«Migrar clientes desde las OTAs hacia la venta directa puede mejorar la rentabilidad hasta un 50%»

  • Sfaura
  • 27 January 2025
📊 On January 23, during Fitur 2025, a panel discussion titled 'La lámpara del dinero: Revenue Management y optimización de ingresos' featured experts like Javier Ortiz (CEO of Sextaplanta), Diego Fernández Pérez de Ponga (CEO of Port Hotels), and Chema Herrero (CEO of Bedsrevenue). Key strategies for hotel profitability, distribution, and customer loyalty were discussed. Diego Fernández highlighted the potential 50% profitability increase by shifting from OTAs to direct hotel website sales. Chema Herrero emphasized proper establishment-sizing and Herrero's insight on loyalty strategies being part of a business's DNA. Javier Ortiz noted the dominance of OTA marketing budgets while advocating for strategic OTA use, and the panel agreed on the necessity of including revenue management in hotels' financial and commercial strategies to maximize Total Profit and informed decision-making for overall profitability.
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  • 4 min

El impacto de los precios dinámicos en la fidelización del cliente

  • Sfaura
  • 23 January 2025
📈 Los precios dinámicos ajustan tarifas de habitaciones en tiempo real según demanda, datos y tendencias de mercado; si se aplican bien, pueden aumentar ingresos manteniendo la fidelidad de los clientes. La investigación de la ZHAW School of Management and Law muestra que no afectan significativamente la satisfacción o la percepción de justicia. Ejemplos de dos hoteles en Ronda (Andalucía) demuestran que con precios dinámicos bien implementados, los ingresos y la percepción del valor pueden aumentar sin deteriorar las opiniones de los huéspedes. RoomPriceGenie y TrustYou presentarán estrategias de precios en FITUR en el stand 8D46.
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  • 2 min

El turismo representó el 12,3% del PIB en 2023 y generó 2,5 millones de empleos turísticos

  • Sfaura
  • 27 December 2024
🏖 In 2023, Spain's tourism-related GDP reached €184.002 billion, 12.3% of the national GDP, marking a 0.9% increase from 2022, according to INE's Satellite Tourism Accounts. Tourism employment rose to 2.5 million jobs, 11.6% of Spain's total employment, up by 0.1 percentage points from the previous year. Foreigner spending accounted for 55% of total tourism consumption, increasing by 2.1 points. Tourism demand surged by 24.5%, indicating post-pandemic sector recovery.
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  • 2 min

Los precios de los alquileres vacacionales crecen un 8% en Europa, superando a los hoteles en fin de año

  • Sfaura
  • 26 December 2024
🏖️ In Europe, vacation rental prices rose nearly 8% while hotel prices increased by 2.71% year-over-year across 25 capitals. Innsbruck vacation rentals average €417, surpassing hotel rates of €323. London ranks as the most expensive city with hotel rates at €510 and vacation rentals at €467; Liverpool and Athens are the most affordable at €168 and €156 respectively. Madrid saw vacation rental prices jump 43%, while Paris experienced a 27% decrease. For New Year's Eve 2024, Madrid and Sevilla lead with rates over €300, while Barcelona's rentals dropped by 12%, averaging €253. Helsinki's hotel market dropped by 9%, offering an affordable New Year's celebration. Valencia remains economical with an average hotel rate of €191.
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