Sfaura

🟢 Alda Hotels has embraced sustainability as a strategic priority, achieving Ecostars certification. Steps include a "zero paper" policy through digitization, reducing waste significantly. Energy improvements involve replacing boilers with aerothermal and geothermal systems and installing solar panels. Waste management includes recycling, eliminating single-use plastics, partnering with local suppliers for zero-kilometer products, and promoting sustainable mobility with electric chargers and free bicycles for guests. The biggest challenge was aligning the team with sustainability vision, achieved through training and clear communication of benefits.

🌍 The European Green Deal, a key initiative by the European Union, aims to make Europe the first climate-neutral continent by 2050, creating a normative tsunami that promotes sustainability. This regulatory framework has heightened the demand for sustainable tourism practices. Companies in the sector must adhere to stricter standards and criteria to stay competitive, and investors favor sustainable projects. Certifications are crucial as they validate business commitments to sustainability, build consumer and investor trust, and prevent greenwashing. Furthermore, certifications also have a significant social impact by advocating for responsible practices that contribute to environmental protection, natural resource conservation, and local community wellbeing, leading to tangible societal benefits and promoting equitable, sustainable development.

📍 The Instituto Tecnológico Hotelero (ITH) advocates for sustainability in the hotel sector, emphasizing the role of technology and data management as essential tools. Smart sensors, IoT systems, and energy platforms are crucial for real-time monitoring of resources like water and energy, not only meeting standards but also spotting inefficiencies. Common obstacles include lack of departmental integration and inadequate training, both surmountable through collective effort and continuous education. Future technologies like AI and predictive analytics will further optimize resource consumption, making sustainability a strategic opportunity to stand out in a competitive market.

🛒 SLEEP’N emphasizes sustainability as part of its DNA, focusing on employee well-being and improving working conditions. The company values certifications like Great Place to Work and BCorp, aligning with their goals while supporting the global movement of BCorp and SBIC (Sociedades de Beneficio e Interés Común) through BLab España to encourage responsible business models in Spain.

🏕 Abba Hoteles launched its sustainable project #SOSTENABBABILIDAD in 2019, with a post-pandemic resurgence in 2022. The project focuses on sustainable sourcing with certified suppliers, carbon footprint reduction in procurement and logistics, environmental management including carbon footprint reduction (scope 1 and 2), energy and water efficiency, circularity and waste reduction, and societal impact involving employees and stakeholders. The initiative led to prestigious certifications like Ecostar, Biosphere, Green Key, and EcoFoodies, culminating in being awarded the best hotel sustainability project at Rethink Hotel 2024.

🌏 ARTIEM, a business based on sustainability as its core value, strives for societal and environmental prosperity through an impact-driven management model. Despite the challenges of aligning its team with this vision, ARTIEM maintains its commitment, as highlighted by its BCorp certification. This certification underscores the company’s dedication to a fair and regenerative economic model, showing that economic prosperity can coexist with a positive impact.