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💾 eMascaró has over 20 years of experience crafting digital projects for leading hotel brands. With the emergence of AI like ChatGPT and Perplexity, the firm observes a transformative shift in user behavior for searching, considering, and booking hotels. Generative AI allows for quicker, more detailed responses, emphasizing the need for robust websites with quality content, structured FAQs, engaging images, and captivating narratives. The transition from SEO to SGO (Search Generative Optimization) and AIO (Artificial Intelligence Optimization) is crucial. Maintaining a strong presence across various channels such as websites, social media, blogs, OTAs, and specialized portals is becoming more important to appear in AI-driven search results. Analytic data indicate a shift from organic to referral traffic, with potential impacts on the "billboard effect" due to AI search engines' differing outcomes. Despite these changes, the emphasis remains on creating value on proprietary channels through impressive digital projects.

🏨 In the evolving hotel industry, "Smart hotel" technology has transitioned from futuristic vision to reality, pushed by rapid technological advances. Key smart hotel features include automated room controls, AI-driven concierge services, keyless entry, and data analytics to meet guest preferences. Mobile integration enables digital check-in/out, room control via apps, and IoT devices, like voice-activated systems, enhance room automation. AI chatbots provide real-time assistance, personalization, and operational efficiency. Security advancements include biometric technology for room access and transactions. Education at institutions like Les Roches is crucial, blending technological innovation with human-centered service for future hospitality leaders.