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🌞 Hotel Vistabella, a five-star boutique hotel in Roses on the Costa Brava, offers a serene atmosphere with its 34 unique rooms and suites, all featuring natural light and stunning views of the Bay of Roses. Known for personalized experiences and absolute rest, the hotel boasts three exclusive restaurants with over 300 wine selections, a panoramic bar, and Spain's first NUXE Spa. Embracing digital transformation since 2020, Vistabella implemented advanced technologies including a cloud-based PMS by Serenissima Informatica, enhancing operational efficiency and guest services.

📌 Digital tourists prioritize convenience, speed, and personalized services with advanced technology in their travel experience. 60% of Spaniards prefer paying with a card on vacation, followed by digital wallets like Apple Pay or Google Pay. Payment solutions enhance guest loyalty, operational efficiency, and profitability, while diverse payment options cater to international travelers' preferences. Security protocols like EMV 3DS and tokenization ensure safe transactions. PaynoPain's centralized control panel allows real-time transaction management, reducing financial reconciliation times. Automation in hotels' payment processes adapts to various rates and channels, improving transparency and operational burden. Self-service experiences and automated payments are rising trends, responding to modern travelers' demands for quick and autonomous interactions. Omnichannel strategies offer seamless, flexible payment experiences, with 27.6% of users wanting more contactless integration, and 25.9% facing difficulties using their preferred methods. PaynoPain advocates for an omnichannel approach as a strategic necessity in the competitive hotel market.

📈 Since 2008, Channel Managers have revolutionized hospitality, transforming from OTA obstacles to industry essentials. Initially using scraping, a unidirectional, slow update process, by 2012, OTAs recognized their value, resulting in dedicated connectivity teams and API development. Tecnes Milano's RoomCloud, established in 2015, now serves 6,500 clients, managing 30,000 daily bookings, and handles transactions totaling €1.5 billion. In 2023, RoomCloud acquired Parity Rate, further enhancing the platform with advanced features for hotel connectivity.

🏨 OpenAI's ChatGPT Search and Operator are transforming hotel search and booking by offering personalized recommendations and allowing bookings within an AI environment, challenging Google's two-decade dominance in digital positioning via SEO and Google Hotel Ads. ChatGPT Search provides real-time search results without clicking links, and Operator autonomously performs bookings integrated with platforms like Booking and Tripadvisor. Google holds 90% of the global search market share but faces competition from AI search engines like Perplexity, backed by Jeff Bezos, and a growing preference for social search on TikTok, Instagram, and YouTube. Hotels must now optimize for conversational AI search and establish presence on trusted sources for AI, integrate with compatible platforms, manage their online reputation, and automate customer service to ensure visibility and capture bookings in the emerging AI-driven landscape.