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💸 Paraty Tech, a company specializing in tech solutions for tourism accommodations, establishes a strategic partnership with Trust Payments to optimize booking conversion and enhance payment experiences. The collaboration offers hotels robust, customizable payment solutions with over 50 integrations and flexible billing strategies, targeting the Portuguese market with plans to expand. Diana Costa of Paraty Tech and Laurence Booth, CEO of Trust Payments, highlight reducing failed bookings and creating memorable payment experiences as key benefits.

💻 Artificial Intelligence (AI) enhances competitiveness in the dynamic hotel sector by redefining guest interactions and optimizing operations. AI assists hotels of all sizes in analyzing data, automating tasks, and adapting in real-time. It personalizes user experiences, predicting needs and suggesting custom rooms and services, boosting satisfaction and revenue through upselling and cross-selling. AI chatbots provide instant, personalized, multilingual customer service, improving perception and efficiency. Pricing optimization through AI adjusts rates based on demand and external factors, maximizing occupancy and profitability. In content creation and marketing, AI generates personalized content across channels, optimizing time and cost. Predictive analysis aids hotel management in decision-making, operational improvements, and cost reduction while enhancing guest experiences. GNA Hotel Solutions offers marketing and technology services with AI tools to help hoteliers stay competitive and elevate service quality.