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Sfaura

496 posts
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Digitalización, talento y vivienda: los retos clave del turismo en Ibiza

🏨 On May 8, TecnoHotel OnTour was held at Hotel Vibra Algarb in Ibiza, featuring interviews with Manuel Sendino of FHIF and Patricia Moreira of Vibra Hotels. Key challenges discussed included off-season tourism, housing scarcity for employees, digitization, and public-private collaboration. Vibra Hotels aims to extend operations into spring and autumn, with notable hotel occupancy in 2024 and projects opened in April. The brand shifted from Playa Sol to Vibra in 2021, now boasting 89% of hotels in the 3 and 4-star categories, up from 57%. With 400-600 employees needed seasonally, Vibra provides staff accommodations and emphasizes continuous training, achieving a 90% employee recommendation rate. Digital initiatives include integrating customer data for personalized experiences, despite the complexity of digital regulations. Housing costs for workers are steep, with rents over €1,000 in May, leading to shared accommodations for €3,000. Public administration involvement is sought to combat illegal tourist lodging, support worker housing, and enhance public services, while addressing Ibiza's sustainability amidst finite resources.
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Hábitos atómicos aplicados a la venta directa

📍 On May 8, TecnoHotel OnTour stopped in Ibiza, gathering top professionals from the hotel and technology sectors. Daniel Sánchez, Chief Revenue Officer of Paraty Tech, delivered a talk titled "Atomic Habits Applied to Direct Sales: Small Decisions, Giant Steps," inspired by James Clear's book "Atomic Habits." He emphasized the power of 1% daily improvements and their exponential growth potential. Sánchez highlighted the importance of Conversion Rate Optimization (CRO) and A/B testing, as used by Booking.com, to improve conversion rates—suggesting that even increasing conversion rates from 1% to 1.1% can significantly boost sales from 10 million to 11 million. He also pointed out the neglected voice channel as a direct sales opportunity, recommending follow-ups on unanswered calls to potentially increase conversions by another 1%. Lastly, Sánchez encouraged hoteliers to explore new revenue streams beyond accommodation, catering to travelers seeking complete experiences.
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  • 6 min

«Global Revenue Forum puede marcar un antes y un después en la forma de entender el revenue en nuestro país»

🎁 The Global Revenue Forum, co-organized by Pablo Torres and Cristina Blaj, will be held in Madrid for the first time on June 4. Pablo Torres leads Torres Consulting with 25+ years in revenue management, while Cristina is the founder of Open Revenue Consulting. The Forum was previously held in cities like London, Stockholm, Amsterdam, and Paris. The Madrid event will feature 35 presentations in one day across three simultaneous venues, including Madrid, Paris, and Amsterdam. Presentations will be in Spanish and English, addressing topics beyond traditional revenue management, such as sustainability, strategy, and operational planning. The forum targets hospitality professionals and aims to foster a collaborative understanding of revenue. It will also be Spain's first "zero waste" event, aligning with new laws on food waste prevention and implementing "The Pledge on Food Waste" protocol. Keynote speaker Conor Neill will open the event with a talk on persuasive communication for revenue managers. Nearly 300 professionals are expected to attend, with parallel sessions, networking opportunities, and a pre-event dinner for industry leaders.
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  • 6 min

«Los hoteles más pequeños pueden competir con las grandes cadenas mejorando su visibilidad online»

💻 Daniel Martí Hedström is the Regional Director for Profitroom in Spain and LatAm. Profitroom, founded in 2008 by Marcin Dragan and Krzysztof Grzęda, operates in over 55 countries providing technological solutions like booking engines, custom websites, automated CRMs, and AI tools for improved hotel management. The platform aims to help hotels take control of online bookings and increase profitability. Popular services in the Spanish market include booking engines, personalized websites, and CRM automation, particularly in regions like Baleares, Costa del Sol, and Canarias. Profitroom has evolved since 2008, now incorporating AI to offer personalized email campaigns, real-time price comparisons, and dynamic offers. The company ensures seamless integration with existing hotel systems through API-based platforms and offers 24/7 technical support. Success stories include Hotel Internacional de Benidorm, where direct bookings increased by 400%, and Gran Hotel Los Abetos, which enhanced its online presence and guest interaction. Future goals involve further AI integration, international expansion with localized solutions, technological innovation, sustainability, and long-term customer relationships.
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  • 2 min

El camino de Vibra Hotels hacia un modelo turístico más sostenible y digital

🏘 Five years ago, Vibra Hotels began a transformation journey, revamping its brand and recommitting to memorable experiences across its 38 hotels and aparthotels in the Balearic Islands, emphasizing unique locations and value for money. The company has strategically expanded, opening new destinations and consolidating its brand associated with quality, innovation, and genuine hospitality. Sustainability is a core value, with responsible practices to minimize environmental impact and support local communities, all part of their motto "Good vibes only." Embracing digitalization, Vibra Hotels improves operational management and guest experiences through advanced technology, maintaining its commitment to innovation and respect for nature.
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deLuna Hotels logra la certificación Autism Friendly y se convierte en la cadena pionera en Granada

🏨 deLuna Hotels in Granada became the first hotel chain to receive the Autism Friendly certification, recognizing their commitment to sensory accessibility and inclusion for those on the autism spectrum. Less than 1% of establishments in Spain have specific protocols for this community, despite the World Health Organization stating that one in every hundred people globally is on the spectrum. The certification involved staff training and adapting spaces, services, and communication channels. Measures included installing pictograms, creating sensory rest areas, flexible service schedules, and personalized attention. About 80% of the staff participated in the training. The initiative came from a team member with an autistic family member, highlighting the chain's commitment to detail in customer experience. The certification signifies a starting point for continued growth and inclusion in the hospitality industry.
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  • 7 min

«Tenemos políticas para destinar el 0,7% de las ventas directas a ONGs locales»

🏨 Oriol Serra, CEO and co-founder of Yurbban Hospitality Group, celebrates 13 years with the company, demonstrating a 50% revenue growth in 2024 compared to the previous year. Born into a family-run hotel business in Pallars Jussà, Lleida, Serra transitioned from managing a small family hotel to leading an international hotel group with seven distinct brands. With a vision for global expansion and sustainability, Yurbban has diversified its portfolio to cater to various customer profiles and is continuing to grow strategically with a workforce of around 450 people. The group's future plans aim to reach 10,000 rooms in 10 years, prioritizing quality and sustainability, which is reflected in their ESG strategy and initiatives like the Around program and commitment to allocating 0.7% of direct web sales to local NGOs.
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  • 3 min

ILUNION Hotels refuerza su apuesta por el turismo inclusivo con Bilbao como ciudad modelo

🏨 ILUNION Hotels, part of the ONCE Social Group, is committed to inclusive tourism in Spain, with 60% of its workforce being people with disabilities or in vulnerable situations. In Bilbao, the company manages ILUNION Bilbao and ILUNION San Mamés, the latter being the first hotel in the Basque Country run as a Special Employment Center, with 80% of staff having disabilities and 15% in vulnerable situations. The Umániko restaurant inside the hotel has a 100% workforce from these groups. Bilbao, awarded as the best city for walking (World’s Best Cities 2024) and the first Spanish city in the Global Destination Sustainability ranking, boasts accessible tourist destinations like the Guggenheim Museum and San Mamés Stadium, among others. Teresa Zamora, ILUNION Hotels' Marketing and Communication Director, champions tourism that leaves no one behind. The company also produces "Soñadores," a series featuring real stories of its employees, with the second season opening episode featuring financial manager Nerea Goikoetxea.
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La ocupación hotelera en España alcanza el 68,6% en el primer trimestre de 2025, un 0,8% más que en 2024

🏨 In the first quarter of 2025, the Spanish hotel sector boasted a 68.6% occupancy rate, a 0.8% increase compared to 2024. The average daily rate (ADR) was €139.4, marking a 5% rise, while revenue per available room (RevPAR) climbed by 5.8% to €95.6. Canarias led in occupancy with 84.6%, followed by Málaga (73.2%) and Sevilla (72.5%), the latter growing by 3.3% year-over-year. Conversely, Málaga's occupancy fell by 4.8%. Benidorm and Baleares saw occupancy surge by 17.3% and 9.7%, respectively. Madrid's occupancy nudged up by 0.3%, with ADR and RevPAR jumping by 11.4% and 11.8%. Barcelona's occupancy dipped by 0.5%, but ADR and RevPAR increased by 7.6% and 7.1%. Canarias topped ADR rankings at €171.6, with significant ADR growth in Baleares (13.1%) and Madrid (11.4%). Bilbao and Valencia faced ADR declines of 8.4% and 5.7%. RevPAR leaders included Canarias (€145.2, +3.6%), Barcelona (€116.2, +7.1
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  • 2 min

Booking Holdings roza los 47.000 millones en reservas y refuerza su apuesta por la IA

🏠 Booking Holdings, encompassing brands like Booking.com, Priceline, Kayak, and OpenTable, exceeded market expectations in Q1 2025 with global growth despite geopolitical and macroeconomic uncertainties. CFO Ewout Steenbergen reported stable demand, with a shift from U.S. travel to Canada-Mexico routes. Room nights hit a record 319 million, up 7% year-on-year, gross bookings rose to $46.7 billion (+7%), revenue reached $4.8 billion (+8%), and adjusted EBITDA grew 21% to $1.1 billion. CEO Glenn Fogel credited their long-term focus and commitment to value creation. Predictions for annual growth in bookings and revenue are cautious, with a mid to high single-digit increase and low to mid single-digit growth in adjusted earnings per share. The company continues to invest in AI, highlighting collaborations with OpenAI, Microsoft, and Amazon, and introducing Kayak.ai.
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