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Sfaura

496 posts
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  • 2 min

Zara transforma la experiencia de viaje: con el ‘Modo Viaje’, el hotel se convierte en punto de entrega

📱 Zara's new "Travel Mode" app feature enhances travelers' experiences in six cities: London, Manchester, Milan, Rome, Tokyo, and Kyoto. Users can shop online with local pricing and delivery directly to their hotels, streamlining logistics. Key features include a catalog of local products, expert local tips, and digital postcards. Purchases are independently tracked and subject to the host country's return policies within 30 days. Planned expansions include Spain, France, and Turkey.
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  • 3 min

Vuelve el ITH Innovation Summit bajo el lema ‘Hotels, Technology and Sustainability’

🖥️ 17-18 de junio, Madrid: ITH Innovation Summit 2025 by Instituto Tecnológico Hotelero. Focus on "Hotels, Technology and Sustainability". Key topics: AI, robotics, hotel intelligence, silent luxury. Speakers: Rosario Sánchez Grau, Luis Martín Izquierdo, Almudena Maíllo. Companies: ILUNION Hotels, Google, Adyen. Carbon footprint compensation via Folia Project in Torrejón de la Calzada. Tourism: €207 billion (2024), 13.1% of GDP, 72,000 jobs.
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  • 2 min

La agenda de Phocuswright Europe 2025: IA, distribución digital y sostenibilidad

🌎 Phocuswright Europe 2025, from June 10-12, gathers global experts in Barcelona's Palau de Congressos de Catalunya. Focus: AI's disruptive impact on travel. Key topics: AI in travel phases, evolving distribution, digital identity, and hotel tech innovation. Leaders from Expedia, Google, and OAG present insights. Director Pete Comeau emphasizes informed decisions amid AI-driven industry changes. Attendees will explore strategic debates and practical cases, setting a new paradigm for digital tourism.
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  • 4 min

«La clave de la seguridad en un hotel está en concienciar e implicar a todos los empleados»

🛡️ April 2021, Mandarin Oriental Ritz Madrid reopened after remodeling with enhanced security. Luis Aparicio, Director of Security, highlights the addition of an Assistant Director of Security and a Security Supervisor, along with a new Control Center and upgraded surveillance. Security is outsourced to Securitas, providing a rotating pool of officers for 24/7 coverage. Emphasizing employee involvement, the hotel's 400 staff contribute to security vigilance, crucial for luxury hotel operations and client reassurance.
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  • 3 min

Más del 50% de los viajeros está dispuesto a dejar que la IA planifique y reserve todo su viaje

🌐 Más de la mitad de los viajeros están dispuestos a usar IA para planificar viajes. En 2023, Accenture encuestó a 18,000 personas en 14 países: 80% del sector turístico ya usa IA generativa; 93% de los usuarios activos la prefieren para compras. Millennials y generaciones más jóvenes adoptan IA al 62%, frente al 35% de la generación X y baby boomers. La personalización es clave: el 86% quiere diseñar sus propios viajes.
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  • 3 min

¿Cuántas reservas estás dejando escapar por culpa de un Call Center desactualizado?

📞 Neobookings, una solución innovadora, transformó el Call Center en un canal eficiente para hoteles. ¿Dónde? Desde cualquier ubicación. ¿Cuándo? Disponible en pocos días. ¿Cómo? Con un módulo integrado que centraliza operaciones telefónicas, permite búsquedas multihotel, ofrece automatización de pagos, envía presupuestos en segundos y mejora la atención al cliente con un calendario centralizado. ¡Menos clics, más ventas! El sistema optimiza procesos y maximiza conversiones, asegurando rapidez y precisión.
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  • 2 min

VP Plaza España Design 5* obtiene la certificación de sostenibilidad LEED Gold

📈 VP Plaza España Design 5*, Madrid, secures LEED Gold certification from the US Green Building Council, highlighting its sustainable practices. The hotel reduces potable water use by 33% and incorporates smart lighting, cutting energy consumption. Solar thermal energy and recycled materials, like FSC-certified wood, bolster its eco-friendly approach. In the hospitality sector, 62.65% of emissions derive from electricity, with medium-sized hotels emitting up to 130 tons of CO₂ yearly.
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  • 2 min

Hotelverse refuerza su apuesta internacional con la incorporación de Hans Müller

📈 Hans Müller was appointed as Senior Vice President of Sales for Hotelverse, effective June 1, 2025. With over 30 years in the global tourism sector, Hans brings extensive experience from his roles at international tour operators like Thomas Cook. Based in Bangkok, he aims to lead Hotelverse's international expansion, emphasizing the innovative "Choose Your Room" feature that enhances customer satisfaction and optimizes revenue. Hotelverse co-founder Rafael Bover praised Müller’s strategic insights and leadership abilities.
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  • 2 min

Meliá Hotels International logra la neutralidad en carbono en más de 4.000 eventos celebrados en 2024

🌍 Meliá Hotels International achieved carbon neutrality for 4,000 events across 40 strategic hotels in 2024, coinciding with World Environment Day on June 5. Through the "Road to Net Zero Events" program, 5,387 tons of CO₂ were offset. Renewable energy reduced emissions by over 1,300 tons, with the rest offset via Climatetrade credits for a clean energy project in the Dominican Republic. Meliá Palma Bay and Palau de Congressos de Palma also reached total carbon neutrality.
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  • 7 min

El iceberg del “Revenue Management”

📈 Revenue Management evolution over 20 years highlights system complexity. Today's focus: daily RevPAR, TRevPAR, F&B performance, and detailed group analysis. Prioritize essential tasks amidst data overload. Underwater decisions impact mid-to-long-term results like ADR and channel costs. Marketing strategy affects RevPAR, emphasizing Best Rate Guarantee for direct channels. AI development is anticipated to improve processes. Urgency often overshadows important tasks, suggesting a need for strategic focus on long-term optimization.
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