¿Es hora de retirar los resort fees? Un análisis estratégico para hoteleros
🏨 In 2025, with increased regulatory pressure and evolving consumer expectations, many hotel brands, including Marriott, Hilton, and Hyatt, now include resort fees in their cost calculations. Booking.com and Expedia have adjusted their pricing displays to include these fees upfront, responding to transparency demands. Google Hotel Ads, since May 12, shows total room prices with mandatory fees, aligning with European and U.S. state regulations. Resort fees, once a revenue tactic, now require full transparency to avoid reputational and operational challenges.
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