Sfaura

🌐 55% of travelers use AI apps like ChatGPT for trip planning, with 30% using them frequently. In 2022, only 4% of companies mentioned AI; by last year, it was 35%. AI startups in tourism grew from 10% in 2023 to 45% in 2025. Over 90% of travelers trust AI-generated info, but only 2% allow AI to manage bookings unsupervised. Upcoming: 40% of executives plan AI use in customer experience within 5 years.

💻 En 2026, la industria hotelera enfrenta un cambio tecnológico significativo con la integración de la IA y la era agéntica. Se identifican tres niveles de tecnología: asistentes conversacionales, agentes transaccionales y orquestación interna para decisiones estratégicas. Neobookings ha desarrollado soluciones como MCP y Morfeo, facilitando la conectividad y operación autónoma de hoteles. La transformación requiere infraestructuras de datos robustas, eliminando silos, para lograr una comunicación hiperpersonalizada y eficiente. La presentación clave será en Fitur 2026.

📊 Megatrends 2026, presented by The Data Appeal Company and Mabrian, outlines seven tourism trends for 2026. Travelers prioritize experiences over transactions, seeking personalization and sustainability. Events boost tourism spending in Europe, especially sports, fairs, and festivals. Nature-based wellness experiences constitute 17.9% of European activities. Italy, Spain, and France lead in cultural and gastronomic offerings. AI enhances trip personalization and destination management, promoting sustainability and resilience against demand peaks and climate challenges.