Redaccion TH

🏨 In 2025, Spain hosts four B Corp-certified hotel groups, including ILUNION Hotels, ARTIEM Hotels, and SLEEP'N Atocha. They emphasize sustainability as a management model beyond eco-friendly practices. SLEEP'N Atocha reports 59% less energy and 42% less water consumption per room. ILUNION's workforce includes over 60% people with disabilities. The B Corp model evaluates governance, workers, community, environment, and customers. They argue that sustainability enhances profitability and competitiveness as the 2030 horizon approaches.

📱 Tourism Innovation Summit: Toni Mascaró, Jimmy Pons, and David discussed AI's impact on tourism and marketing. AI transforms tourism by enabling zero-click searches through ChatGPT, Perplexity, and Gemini. SEO evolves for AI. Local LLMs (2-40 GB) will enhance privacy and data sovereignty. Toni's project, Rizoma, based in Barcelona, aims for regenerative innovation. The focus shifts to building real communities, as they will endure the zero-click era.