AEDH vs. Booking.com: el reto legal y las dudas sobre el futuro de la plataforma
🏨 During the III International Meeting of Hotel Directors organized by the Spanish Association of Hotel Directors (AEDH), a legal battle against Booking for abuse of dominant position and anti-competitive practices was discussed. Alicia Reina expressed concerns about potential retaliation affecting visibility on Booking's algorithm. Booking has been designated as a "gatekeeper" under the EU Digital Markets Act, facing serious sanctions for abusive practices. Hotels may claim compensation for losses due to Booking's rate parity clauses, with potential claims up to 1.8 million euros for a hotel with an annual turnover of 4 million euros since 2010. Eskariam, working on a success basis, charges 25% of the recovered amount. The debate highlighted the heavy reliance of some hotels on Booking for room sales, and the possibility of similar claims against other OTAs like Expedia was suggested.
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