Redaccion TH

🏨 VRANDED Haus, founded in 2018, assists hotels in rethinking uniform roles to enhance branding and user experience, focusing on strategic, functional, and sustainable needs. Martín Mosquera, co-founder and CEO, emphasizes uniforms as an investment that increases brand perception and staff satisfaction. Combining aesthetics and functionality, VRANDED Haus has worked with chains like Meliá and JW Marriott, adapting designs across diverse climates and cultures while maintaining brand coherence. Emphasizing sustainability, they implement projects for complete circularity, recycling uniforms into new products, and selecting local suppliers to reduce carbon footprint. With a 90% reduction in uniform-related incidents and fast, minimum-order-free deliveries, VRANDED Haus also creates a positive onboarding experience with customized packaging messages. Boutique hotels investing in strategic uniforms operate with higher margins by reinforcing brand identity and enhancing guest experience. The future of hotel branding lies in personalized uniforms and excellence in management, akin to luxury e-commerce. 🏨

🏨 Alfonso Pérez Liñán, Senior Director at Palladium Hotel Group, discusses the company's focus on luxury and lifestyle in hotel branding, including the launch of the 45 Times Square Hotel in Manhattan. He emphasizes humanistic leadership and continuous learning to lead brands like Bless and Only YOU. Only YOU's logo symbolizes customer-centric service, which has been extended to employee well-being. Palladium's global expansion includes a future transformation of the 45 Times Square Hotel into Only YOU, starting renovations in June and planning to open by 2026. The company is also exploring opportunities in San Francisco, Los Angeles, Chicago, Miami, Mexico, and Southern California. Palladium's marketing integrates digital strategies for both accommodation and local experience, targeting international and local clients. Pérez Liñán highlights the balance between digitalization and human contact in hospitality and considers sustainability an essential corporate responsibility over a sales strategy. He describes his leadership style as anti-micromanagement, focusing on team strengths and personal growth. Palladium Hotel Group prioritizes employee well-being and continuous learning, contributing to talent attraction and retention amidst the industry's labor crisis.