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Posts by author

Redaccion TH

207 posts
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  • 2 min

Sercotel triplica su facturación en tres años y proyecta alcanzar los 180 millones en 2025

  • Redaccion TH
  • 1 February 2025
🏨 Sercotel Hotels closed 2024 with revenues of €150 million, tripling 2021's €52.4 million. The company has seen annual growth over 20% for the last three years and aims to reach €180 million in 2025. In 2024, Sercotel added six new hotels including Sercotel Las Casas de los Mercaderes in Sevilla and Sercotel Toledo Imperial. Planned for 2025 are six more openings in Valencia, Sevilla, Granada, Alicante, and Chipiona, and a total addition of 17 hotels to its portfolio. Currently, Sercotel manages 85 hotels. At FITUR 2025, they unveiled 'Sercotel Horizon,' a digital strategy targeting €38 million in online direct sales by 2027, created in partnership with technology leader SEIDOR.
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  • 3 min

La inversión hotelera en España alcanza los 3.300 millones de euros en 2024

  • Redaccion TH
  • 31 January 2025
🏨 Spain's hotel market closed 2024 with an investment volume of 3.3 billion euros. National capital represented 59% of the investment, while international investors contributed 41%. The average price per room hit a record of 195,000 euros, with the Six Senses Ibiza hotel setting a historic high at 1.7 million euros per room. Four-star hotels dominated with 58% of the total invested. Barcelona and Madrid led urban transactions with 572 and 589 million euros, respectively, while the Balearic Islands captured 42% of vacation segment investment. Hotel groups were the leading investors at 38%, while family offices and private investors held 30%. Noteworthy transactions included the acquisition of Hotel Miguel Ángel by Lopesan and Stoneweg and the record-breaking sale of Six Senses Ibiza. Christie & Co forecasts that 2025 might match the 3.3 billion euros of 2024, supported by economic recovery and an expected influx of over 94 million tourists.
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  • 3 min

CEA e ILUNION impulsan el turismo accesible con una nueva guía de buenas prácticas

  • Redaccion TH
  • 31 January 2025
🎮 The Confederación de Empresarios de Andalucía (CEA), ILUNION Accesibilidad, and the Comité Español de Representantes de Personas con Discapacidad (CERMI) presented a guide on accessible tourism best practices in January. ILUNION Accesibilidad, Europe's largest accessibility solutions company, contributed its expertise. Examples include Cooltural Fest de Almería and Hotel ILUNION Alcora Sevilla. The guide lists tools like Wheel the World, Navilens Codes, TEAcompaño, and TUR4all and contains success stories from 73 entities across Spain, Portugal, and Latin America. CEA and ILUNION aim to enhance tourism competitiveness through accessibility. The guide is aligned with the Sustainable Development Goals (ODS) and available on CEA's website.
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  • 3 min

Benidorm y Turín: Líderes de la revolución del turismo inteligente en Europa en 2025

  • Redaccion TH
  • 30 January 2025
🌍 Benidorm ha sido designada como Pionera Verde Europea del Turismo Inteligente 2025 por la Comisión Europea, y Turín como Capital Europea del Turismo Inteligente 2025. Benidorm fue el primer Destino Turístico Inteligente Certificado del mundo en 2015 y ha logrado un Índice de Equilibrio de Estacionalidad del 84,6 y un Índice de Equilibrio de Producto Turístico del 64,7, con una estancia media de 6,2 días por visitante. Turín, destacado por su innovación y cultura, generó más de 32 millones de euros en eventos culturales en 2024 y alcanzó un Índice de Sentimiento de 89/100, con el Museo Egipcio y la Mole Antonelliana alcanzando 93/100 y 94/100 respectivamente.
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  • 3 min

Luis Riu: «Una máquina no podrá nunca sustituir una sonrisa»

  • Redaccion TH
  • 30 January 2025
🏕 RIU Hotels & Resorts, led by CEO Luis Riu, reported 2024 revenues of €4.082 billion with an average occupancy of 89%. RIU's sustainability strategy "Proudly Committed" achieved significant milestones: 70% of hotels using renewable electricity, 50% carbon footprint reduction within two years, and 80% of hotels sustainability certified. Their Mauritius complex, with 2,500 solar panels, exemplifies their commitment. The company's technology focus includes the "Elite Club" and expansion with projects like Riu Plaza Chicago. RIU plans 2025 openings in Formentera, Cancún, and Phuket, while Carmen Riu's retirement marks a new era with the fourth generation, Luis and Roberto Riu, taking on key roles.
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  • 4 min

El camino a Ítaca: Cuando la transformación está en el viaje, no en el destino

  • Redaccion TH
  • 29 January 2025
🏖 The article highlights the importance of a holistic, emotional connection with customers in the digital tourism sector. It emphasizes the role of branding as a living experience, advocating for an omnichannel and consistent approach. The use of "atomic design" is mentioned for building modular visual systems, ensuring brand coherence and adaptability. The article discusses the transformative potential of AI in customer experience, advising on technology's use to enhance human connections rather than replace them. It also addresses the need for brands to adapt and anticipate changes in customer expectations and technological tools. The article concludes that the journey, much like the one to Ítaca, is about continuous learning and evolution, creating memorable experiences beyond just reaching a destination.
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  • 3 min

El futuro de los pagos digitales en el turismo: tendencias y oportunidades

  • Redaccion TH
  • 29 January 2025
🏡 In Spain, 94 million international visitors in 2024 spent a total of 126 billion euros. Payment trends shifted: 58% prefer card payments, cash usage dropped to 12%, and 66% favor digital wallets and wearable devices for their speed, convenience, and security. Tap to Pay technology transforms smartphones into payment terminals, ideal for transient businesses. Europe sees a push towards digital payments with cash limits set between 1,000 and 3,000 euros, anticipating a unified EU regulation by 2027. The digital euro is on the horizon, promising bankless transactions. PaynoPain's payment technology enhances customer experiences, enabling businesses to meet modern travelers' expectations for efficiency and ease.
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  • 3 min

El sector de experiencias de viaje en España lidera el mercado global

  • Redaccion TH
  • 28 January 2025
🏖️ The travel experience sector in Spain outperformed global growth in 2024, with 50% of Spanish operators reporting growth compared to 38% globally. Optimism for 2025 is higher among Spanish operators at 74%, versus 62% worldwide. Digital bookings in Spain account for 58%, with 25% through operator websites and 33% via online travel agencies. Spanish operators utilize advanced booking systems (68%), connect with resellers through APIs (46%), and experiment with AI (43%). Arival 360 | Valencia, sponsored by Civitatis, will be held from April 28-30, 2025 at the Palacio de Congresos de Valencia, emphasizing innovation in the industry. Spanish operators work with an average of 10 distribution partners, highlighting the role of OTAs in Spain's market.
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  • 2 min

Escampa Hotels refuerza su presencia en la Costa Brava con la incorporación del Hotel Hostalillo

  • Redaccion TH
  • 28 January 2025
🏨 Escampa Hotels reopens the three-star Hotel Hostalillo in Tamariu on February 7, increasing its portfolio to six properties, five on the Costa Brava and one in Barcelona. The group now has 330 rooms across various establishments, and with the Hotel Hostalillo is pioneering year-round tourism in Tamariu for sustainable growth and employment. The hotel boasts 71 rooms and sustainability certifications like the Biosphere seal.
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  • 2 min

Phocuswright Europe renueva su apuesta por Barcelona con un evento más grande y transformador

  • Redaccion TH
  • 28 January 2025
🏢 Phocuswright Europe 2025 will take place from June 10-12, 2025, at Palau de Congressos de Catalunya, Barcelona. The conference will explore disruptive forces redefining travel, covering intermediaries' evolution, emerging technologies' impact, and travelers' new expectations. The 2024 event saw over 600 attendees, with expectations to exceed this number. Early registration is available at 1095 euros. For more details, visit www.phocuswrighteurope.com.
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