Posts by author

Redaccion TH

207 posts
Ver Publicación
  • 14 min

«Nuestro objetivo es ambicioso pero claro: doblar la compañía en los próximos cinco años»

🏨 🏨 Javier Sancho, CCO at ACHM Hotels by Marriott, manages 75 hotels with over 8,000 rooms. ACHM, a joint venture created in 2011 by Antonio Catalán and Marriott, is more than the AC brand, encompassing seven Marriott brands, including JW Marriott in Madrid and Westin Cuzco. Sancho's career spans over 30 years, including international roles at Accor and Hilton. Drawing on his psychology background, he leads with empathy and aims for human-centric management. ACHM Hotels aims to double its portfolio in the next five years, with nearly 25 projects already slated for completion between 2025 and 2027.
Ver Publicación
Share
Ver Publicación
  • 2 min

2025, el año de la hiperpersonalización, la sostenibilidad real y el nuevo revenue

🏨 At FITUR 2025, experts highlighted the future of hospitality focusing on the humanization of service amidst AI, technological transformation for customer experience, and evolving consumption and booking models. Daniel Mayo, CEO of VIVOOD Landscape Hotels, and Diego Sanz Bailén, general manager of Castilla Termal Hoteles, emphasized the importance of personalization and investing in teams. Alberto Martínez Izquierdo (COO of CoolRooms Hotels) and Jorge Álvarez (general manager of Spirit Hotels) stressed integrating technology with sustainability and offering hyper-personalized experiences through AI. Francisco García de Oro (general manager of VP Plaza España Design) noted a shift towards more reflective consumption, while Gonzalo Ruiz Tinas (cluster revenue manager of OD Hotels Ryans) saw a trend of extended booking windows post-COVID. Hoteliers in 2025 are advised to invest in human talent, embrace technology for enhancing guest experiences, and revise revenue and marketing strategies to cater to informed and demanding customers, balancing the digital and human aspects and leveraging sustainability as a competitive edge.
Ver Publicación
Share
Ver Publicación
  • 1 min

Hospitalidad Emprendedora lanza su serie de eventos “En Ruta: Camino a la Innovación”

🏠 "Hospitalidad Emprendedora en Ruta: Camino a la Innovación" begins on February 28 in Barcelona, focusing on the impact of AI, blockchain, and new technologies in tourism and hospitality. It features masterclasses, debates, and workshops for industry professionals and innovators. Barcelona is the first stop of a tour across Spain, with an open invite to media and hospitality professionals for participation and discussion on the industry's future. More info and registration available on Eventbrite.
Ver Publicación
Share
Ver Publicación
  • 2 min

AEDH aterriza en Asturias con una doble jornada centrada en el turismo de experiencias

🏨 In Asturias, the Spanish Association of Hotel Directors (AEDH) will host events from February 17-19, 2023, at Gijón's Hotel Príncipe de Asturias and Oviedo's Gran Hotel Regente. Sessions will include the Revenue Management White Paper Session on February 17 at 4:30 PM and #ExperienciasAEDH Days on February 18-19, starting at 9:30 AM. Isidro Tenorio will coordinate, with companies like Profitroom and Bequest participating. Presentations will cover hotel marketing strategies and networking opportunities. Reservations can be made via Eventbrite links provided.
Ver Publicación
Share
Ver Publicación
  • 2 min

Habitus Hotels acelera su expansión con nuevos establecimientos en Cádiz y Mallorca

🏨 Habitus Hotels, led by Chema Herrero, plans to expand to 15 hotels by the end of 2025 from its current eight. The brand introduced its boutique line Amelie with Hotel Luz de Gades in Cádiz and bolstered its presence in Mallorca with three Nura hotels adding 150 rooms. They are innovating with the Amikas brand for tourist apartments in Moraira and Arnedo to cater to travelers’ preference for flexibility. The company emphasizes originality, commitment, technology, profitability, training, and sustainability.
Ver Publicación
Share
Ver Publicación
  • 11 min

“Inhala Hotel Garden es mucho más que un cambio de nombre; es una nueva forma de contar quiénes somos”

🏡 Antonio Núñez, director general of Inhala Hotel Garden (formerly Hotel Santo Domingo), details the rebranding process emphasizing sustainability, well-being, and nature. The Madrid hotel celebrates its 30th anniversary, soon turning 31 in March. A 1000 square meter hanging garden is the brand's centerpiece, with updated common areas, a blooming marquee, and exclusive scents Grass and Fresh Grass created by Cuarto Sentido. The hotel's digitalization and AI strategy are key for future plans, and they aim for a carbon zero footprint across all scopes. Rebranding includes a partnership with Mirai for reservation systems, maintaining the Santo Domingo domain for redirects, and updating OTAs like Booking and Expedia. The hotel also focuses on diverse revenue streams, like its terrace and MICE sector, beyond just accommodation. The team's long tenure averages over 20 years, with emphasis on continuous training and embracing a Total Revenue view. Technology like PMS, integrated channels, and RMS by IdeaS have revolutionized their operations. Implementing online check-ins and AI to analyze social media feedback are part of ongoing digital innovations.
Ver Publicación
Share
Ver Publicación
  • 2 min

TecnoHotel OnTour Extremadura: programación completa

📆 TecnoHotel OnTour will take place on Thursday, February 13, at the Gran Hotel Don Manuel in Cáceres. The event is geared towards hotel industry professionals, focusing on the latest trends in technology, revenue, distribution, and customer experience. Featured sponsors include Cloudbeds, Mews, Mirai, KHAMA Hotel, and niikiis. Key discussions will cover Extremadura's tourism potential, with experts like María José García, José Luis Iniesta, Caridad Hernández, and Guillermo Antón. Sessions will address topics such as artificial intelligence in hospitality, distributive optimization, sustainable innovation, and efficient team talent management. The event is free for hotel sector professionals, but registration is required. It will conclude with a networking cocktail.
Ver Publicación
Share
Ver Publicación
  • 11 min

«El turismo regenerativo implica que el turista adopte una nueva forma de viajar»

🌱 Grupo Piñero, a leading tourism company, integrates sustainability into its core business strategy, focusing on carbon footprint reduction, circular economy, and ecosystem restoration. Antonia del Toro, ESG Director, shared insights at Fitur, where their sustainable stand won an award. Starting in 2015, the company has aligned with the UN's Sustainable Development Goals, contributing to 12 of the 17 goals. They aim to reduce their carbon footprint by 60% by 2030, already achieving a 40% reduction, installing solar panels in all Spanish hotels. They have recycled over 26,000 tons of waste in the Caribbean and aim for a 35% waste reduction and zero landfill by 2050. Their sustainability efforts extend to biodiversity conservation, like the Fundación EcoBahía, and technology plays a crucial role in optimizing energy consumption and monitoring sustainability goals. The company also incentivizes employees and suppliers to adopt sustainable practices, including an ethical code for business partners.
Ver Publicación
Share
Ver Publicación
  • 3 min

Tendencias turísticas para 2025: Un turismo más consciente y experiencial

🏖️ More than 8,000 clients surveyed by Eurostars Hotel Company reveal 2025 tourism trends: 51.5% seek authentic experiences for stress relief, 62.9% favor European cities with rich cultural heritage, while only 13% prefer rural settings. Sustainability is key for 60.6% of travelers, yet only 10.1% would pay extra for eco-friendly options. Social media influence 55.1% of destination choices, and 63.8% opt for short breaks (2-4 days), with spring (50.1%) and autumn (29.8%) being prime seasons. Cultural tourism attracts 55.9%, and gastronomy interests 29.9%. The industry faces the challenge of aligning with these conscientious, experience-driven demands.
Ver Publicación
Share
Ver Publicación
  • 2 min

Keytel celebra los Premios a la Innovación Hotelera 2024

🏠 Keytel hosted the fourth edition of the "Cena del Hotel Independiente" last week, bringing together over 100 hotel industry professionals. The event featured the first "Premios a la Innovación Hotelera 2024," celebrating creativity, sustainability, and digital transformation. El Palace Barcelona won for customer experience innovation with "La Caseta de El Palace," a unique cultural pop-up. Futurotel received the technology innovation award for their smart hotels and advanced digital systems. deLuna Hotels was recognized for sustainability with their "beGreen" program, incorporating smart robots for eco-friendly operations. The gathering took place at Casa de Burgos in Madrid, with Grupo Hotusa's Amancio López Seijas and Keytel's Xavier Cortés underscoring the importance of innovation and strategic partnerships for independent hotels.
Ver Publicación
Share