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Redaccion Smart Travel News

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  • 5 min

Optimizando la base de datos de tu hotel: cantidad vs calidad

✉️ Hoteles deben reducir correos electrónicos inactivos, pese a buscar altos retornos de hasta $44 por dólar invertido (4400% ROI). Enviar a direcciones no comprometidas daña la reputación del remitente, afectando tasas de apertura, clics e ingresos. Un suscriptor activo ha interactuado en los últimos seis meses. Estrategias incluyen personalización, evitar campañas gráficas pesadas, monitorear rebotes y quejas. Mantener listas de calidad mejora el engagement y las reservas.
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  • 3 min

TikTok lanza Travel Ads y refuerza su papel en el marketing turístico

🎯 TikTok, 2025, launches Travel Ads using Smart+, integrating video formats for precise travel campaigns. 📈66% of users find TikTok the most useful for travel inspiration; those researching travel are 2.6 times more likely to book. Automation via AI enhances campaign efficiency, valuable for smaller companies. Travel Ads aim to connect initial inspiration to booking, challenging OTAs and search engines by transforming TikTok into a comprehensive travel marketing channel.
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El impacto de la IA en los hoteles. El nuevo enfoque de Google en la venta directa

📱 In 2025, Open Revenue Consulting highlighted AI's transformative role in hotel direct sales, driving 10-15% lower clicks but higher-quality traffic. AI features like Lens and AI Overviews reshape SEO with multimodal content. In Europe, AI organic appearances are regulated by the Digital Markets Act, while U.S. trials AI campaigns. Hotel conversions benefit from personalized experiences—80% of users leave without them. Landmar Hotels saw 48% revenue from UserGuest's automated campaigns. Upcoming Global Revenue Forum in Madrid on June 4, 2026.
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La recuperación de los viajes corporativos se desacelera en 2025 en un escenario de cambios estratégicos

📈 En 2025, el turismo corporativo se recupera de forma desigual. Según Deloitte, mientras las pequeñas y medianas empresas aumentan sus presupuestos de viaje, una de cada cinco grandes compañías, gastando más de $7,5 millones, los reduce. En 2025, solo el 31% de los empleados viajan por trabajo, frente al 36% en 2024. La demanda de grupos en EE.UU. cae un 3%, y el RevPAR baja un 0,8%. Los costes elevados y la sostenibilidad son factores críticos.
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  • 2 min

Quadrant Travel Cloud: la revolución digital que empodera al agente de viajes

💻 Quadrant Travel Technologies, led by CEO Fernando Ramiro, has launched Quadrant Travel Cloud, transforming how travel agencies operate. In just seven minutes, agents can book multi-destination trips with integrated flights, accommodation, and more. The platform's CRM optimizes customer interactions and offers real-time competitive pricing. Expanding into Latin America, starting with Mexico, Quadrant aims to digitize travel operations and introduce AI-based features for enhanced service and competitiveness.
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  • 3 min

ChatGPT Pulse marca un nuevo rumbo: de la IA reactiva a la proactiva

📊 OpenAI's ChatGPT Pulse introduces daily proactive updates, scanning user preferences at night for personalized suggestions. This AI model is poised to transform hotel experiences by providing real-time information like breakfast wait times and spa availability, boosting guest satisfaction. Internally, it optimizes operations by alerting staff to VIP arrivals and workforce planning needs. Despite enhancing personalization through memory usage, it raises privacy concerns, challenging hotels to balance innovation with data protection.
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  • 5 min

En Navarra, manda la tierra

🍳 Navarra, 2025: With a €2.4 million investment, plans to boost its enogastronomic tourism through digitalization and I+D. The 'Navarra y sus paisajes enogastronómicos' initiative, co-funded by EU Next Generation funds, includes diverse actions like sustainable mobility, waste management, and immersive experiences. A €415,000 digital marketing plan aims to enhance digital presence, while a €300,000 university program promotes tourism innovation. Twenty research grants of €5,000 each support local SMEs in the culinary sector.
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  • 3 min

Tours y actividades: el fin de la fragmentación y el inicio de una nueva era

🌍 2025, the tour and activities sector is transforming, moving from fragmentation to consolidation and brand scaling. The Arival report analyzed 7,000 global operators, finding 21% of them generate 95% of sector revenue. Post-pandemic recovery sees 90% of major European operators profitable by 2024. However, technology adoption varies, with two in five lacking modern booking systems. Consolidation offers benefits but poses risks for smaller operators lacking differentiation.
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