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Redaccion Smart Travel News

295 posts
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  • 4 min

Del desperdicio a la oportunidad: cómo Magic Hotel Group y Open Revenue Consulting están redefiniendo la sostenibilidad hotelera en España

📈 Open Revenue Consulting and Magic Hotel Group are finalists in the Smart Travel News Awards 2025 for their project "THE PLEDGE on Food Waste." Since April 2023, Magic Hotel Group reduced food waste by 46%, saving 48 tons of food and avoiding 120 tons of CO₂ emissions, with economic savings of €200,000 annually. The awards will be announced on December 3, 2025, in Madrid, celebrating achievements in sustainability and innovation.
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  • 3 min

TIS2025 apunta a la IA agéntica como tecnología clave para impulsar el crecimiento de la industria turística

🛫 En la primera jornada del TIS-Tourism Innovation Summit 2025 en Sevilla, expertos debatieron sobre la innovación en el turismo. Se estima que para 2040 los viajes alcanzarán 2.400 millones. Zuriñe Eguizábal de Google destacó la IA agéntica, transformando la planificación de viajes en más de 5 horas. Andrea D’amico de WeRoad y Alessandro Petazzi de lastminute.com discutieron sobre experiencias personalizadas. Guy Bigwood enfatizó el turismo regenerativo para abordar el cambio climático.
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  • 4 min

Convierte el check-in en tu nuevo motor de ingresos (DeepUpsell)

💸 Petya Yaneva of DeepUpsell emphasizes the revenue potential at hotel check-ins by integrating predictive algorithms with human interaction. Predictive AI can enhance upselling by assessing purchase probabilities, turning check-ins into major revenue drivers. DeepUpsell's tool, integrated with PMS like Mews, achieved over €3 million in incremental income, with a 21% conversion rate. Hotels potentially gain €20,000 to €27,000 monthly from upsells, leveraging data to tailor offerings and enhance guest satisfaction.
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La voz de Málaga: del reto a la excelencia en Revenue Management (Lybra)

📊 David González from Lybra highlights the role of Revenue Management Systems (RMS) in the hotel industry. In Málaga, RMS saves time and boosts profitability, reacting to market dynamics. Grupo Tobos Hotels saw a 10% revenue increase from 2023 to 2024. Key strategies include real-time data, machine learning, and human oversight. Successful adoption hinges on clear interfaces, robust connections, and team trust. First-year growth ranges from 10% to 20%, contingent on consistency and discipline.
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Manolo Díaz (Canary Technologies): “Tu stack tecnológico debe vender, no solo operar”

💻 Manolo Díaz, Director of Iberia at Canary Technologies, emphasized transforming hotel technology to drive revenue rather than just support. With 60-70% upselling occurring 7-10 days pre-arrival, implementing AI-driven chatbots and voice systems can automate 24/7 service. Unanswered calls in hotels often involve 40% reservation intentions. Digital check-ins boast 60-70% conversion rates, enhancing upselling opportunities. A single messaging campaign generated over €15,000, highlighting technology's direct impact on profit and loss.
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  • 3 min

Airbnb refuerza la experiencia social y amplía las opciones para anfitriones con nuevas funciones

💻 Airbnb amplía su plataforma con nuevas funciones en 2025. Nuevas herramientas sociales en "Experiences" mejoran la interacción entre usuarios. Los anfitriones ahora pueden definir políticas de cancelación según la temporada y recibir recomendaciones de precios. En 2026, "Reserve Now, Pay Later" se extenderá globalmente. El asistente de IA, ahora disponible en español y francés, facilitará el uso en EE.UU., México y Canadá. Estas actualizaciones buscan optimizar la experiencia de hospedaje y socialización.
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  • 4 min

José Peñarroya (Holiday World Resort): “La tecnología tiene sentido cuando mejora la eficiencia del equipo y la experiencia del cliente”

🏨 José Peñarroya, CIO at Holiday World Resort, discussed QuoHotel's role during Smart Travel News Roadshow in Málaga. Holiday World manages over 3,500 beds across four hotels using 250+ devices and 100+ WiFi points. Peñarroya emphasized technology's role in control and efficiency, with QuoHotel integrated since 2003. The resort uses its full suite, enhancing operations and guest experiences. Future plans include AI and a shift to SaaS. Microsoft ensures security and compatibility.
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  • 2 min

Prepárate para el Black Friday 2025 con el checklist interactivo de Paraty Tech

📚 Black Friday 2025: Paraty Tech's interactive whitepaper equips hoteliers with strategies to boost sales. It includes a checklist focusing on goals like attracting new guests and increasing average stay. Key areas include revenue management, web optimization, and customer loyalty. The resource aids in maximizing opportunities during high-demand periods without relying on quick fixes. Download it to ensure your hotel is ready for the commercial peak of Black Friday and beyond.
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  • 4 min

Malvina Costela (Mews): “Del dato a la acción: experiencias que fidelizan e ingresos que crecen”

📈 Malvina Costela, Sales Manager at Mews for Iberia, highlights the importance of data-driven actions in the hospitality industry, emphasizing digital guest interactions. Surveys show guests favor automated receptions and online check-ins. Mews focuses on four key strategies: consolidated profiles, actionable insights, brand-level experiences, and total revenue management. Upselling via digital channels improves conversion and revenue per guest. The integration of leisure and business travel (bleisure) demands adaptable hotel operations and offerings.
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