Posts by author

Redaccion Smart Travel News

295 posts
Ver Publicación
  • 4 min

La reinvención de las tarifas no reembolsables: flexibilidad sin perder rentabilidad

🛬 In 2025, 24.6% of direct hotel bookings are non-refundable (NRF) as they regain popularity post-pandemic. NRFs are now more flexible, allowing date changes or installment payments via Paraty E-Payments. Less than 1% modify bookings, yet flexibility boosts conversions. NRFs with cancellation insurance or resale options add value, appealing to specific traveler profiles. Particularly effective in Italy and the UK, these innovations maximize revenue and cater to evolving traveler needs.
Ver Publicación
Share
Ver Publicación
  • 2 min

Cloudbeds y GuestCentric anuncian una alianza para potenciar las reservas directas de los hoteles independientes

🏨 Cloudbeds and GuestCentric have formed an alliance to enhance tech management and boost direct revenue for independent hotels in Latin America and Southern Europe. In 2025, hotels using this integration saw a 58% increase in direct bookings. Their collaboration provides real-time synchronization of rates and inventory, reducing errors. CEOs Adam Harris and Pedro Colaço emphasize the importance of reliable, guest-centric technology. The integration is currently available for Cloudbeds and GuestCentric clients.
Ver Publicación
Share
Ver Publicación
  • 4 min

WhatsApp se consolida como canal clave de comunicación y marketing en el sector turístico

🌍 WhatsApp, with over 3 billion users in 180 countries, is pivotal in the tourism industry. Airlines, hotels, and travel agencies use it for customer engagement. Since March 2024, HolidayPirates’ subscriber base via WhatsApp Channels grew eightfold to over 625,000 users, yielding a high ROI. In Asia, communication via WhatsApp is standard. Future integration of AI by Meta aims to enhance user experience. Brands like MakeMyTrip use it throughout the travel process.
Ver Publicación
Share
Ver Publicación
  • 4 min

El nuevo duopolio de la IA: cómo Booking.com y Expedia amenazan con controlar el futuro del turismo

💻 Booking.com y Expedia están implementando IA para dominar el turismo. Un nuevo marketplace de OpenAI facilita su control en plataformas como ChatGPT. Sin regulación, hoteles podrían pagar comisiones en IA, como con OTAs. La UE aún no regula asistentes como ChatGPT. Expedia opera en 75 mercados con 10 millones de visitantes diarios. IA tiene 800 millones de usuarios semanales. Brewer sugiere políticas para limitar monopolios y promover transparencia. Hoteles deben adaptarse para no perder visibilidad.
Ver Publicación
Share
Ver Publicación
  • 6 min

Crecimiento de dos dígitos con el Booking Platform con IA de Bookassist

📈 Bookassist's AI Booking Platform shows impressive results by Q3 2025, increasing reservations by 12% for top 100 hotels and 22% for top 25 clients. Average bookings rose 8% across 400 hotels. AI Rate Recommender influenced 42% of bookings, reducing rejection rates by 78% and clicks by 20%. 96% of users find desired rates quickly, improving user engagement by 16%. Strategic use of the platform leads to varied results, with potential for greater growth.
Ver Publicación
Share
Ver Publicación
  • 5 min

XX Congreso de Hoteleros Españoles: “Cuidamos el destino” y la convivencia como motor del sector, según Ramón Estalella

🏨 Del 19 al 21 de noviembre, Cartagena será sede del XX Congreso de Hoteleros Españoles, organizado por CEHAT. El lema, “Cuidamos el destino”, destaca la importancia de la hotelería en la calidad de vida local y la sostenibilidad. Ramón Estalella subraya la elección de Cartagena por su historia y apoyo gubernamental. Se espera fomentar el networking y debatir el rol de la inteligencia artificial. La inscripción está abierta en congresohoteleros.com.
Ver Publicación
Share
Ver Publicación
  • 3 min

Disparidades en hoteles vacacionales: ¿Hasta cuándo?

📊 Mallorca, 2025: In a survey of 160 vacation hotel professionals, 25% highlighted price disparities between channels as a major issue, with 23% citing stress from manual processes. The report "Mapa de retos en Revenue Vacacional" by Dataria reveals 18% face time constraints and 16% struggle with distribution. Despite advances in AI and automation, these challenges continue to impact pricing coherence and hotel revenue, emphasizing the need for cultural change and strategic action.
Ver Publicación
Share
Ver Publicación
  • 3 min

Google mantiene una ventaja abrumadora sobre ChatGPT en búsquedas: ¿qué significa para el turismo?

📈 Google processes 14 billion searches daily, while ChatGPT handles 66 million search-type queries—a 210:1 ratio, according to SparkToro. Only 21% of ChatGPT prompts resemble searches, and AI traffic accounts for under 1% of online visits. Google remains vital for demand discovery, with SEO and SEM crucial for tourism. AI-generated overviews are affecting informational clicks, prompting brands to focus on transactional searches and direct booking funnels. The balance involves integrating AI insights while maintaining Google's core role.
Ver Publicación
Share
Ver Publicación
  • 2 min

Un sector en transformación…con una brecha que no para de crecer

🏨 Raquel and Antonio, leveraging over 25 years in the hotel industry, launched The Total Profit Journey to revolutionize hotel success measurement through Total Profit Management (TPM). Their initiative, impacting over 500 hotels in Spain, hosts a professional ecosystem with The Club and The Community. The Club offers advanced resources, while The Community provides free educational tools. Weekly insights are shared via their newsletter and LinkedIn channel.
Ver Publicación
Share
Ver Publicación
  • 4 min

“El turismo senior (55+): un público con poder adquisitivo que impulsa la desestacionalización”

🛫 José María de Juan Alonso and Phil González highlight the growing importance of senior travelers in tourism; they are diverse, active, and influential. Jimmy Pons and Olga Villacampa emphasize designing tailored experiences for seniors with elements like safety, accessibility, and empathetic staff. Antonio Sánchez of Visit Benidorm demonstrates how destinations can be senior-friendly, using technology and intergenerational community initiatives. By 2030, over 200 million assistive robots are expected, enhancing senior travel experiences.
Ver Publicación
Share