+25% de ingresos incrementales en metabuscadores: el caso de ATELIER de Hoteles. Cómo los usuarios pasaron de la inspiración a la reserva
📈 ATELIER de Hoteles, in collaboration with Mirai and partner Koddi, conducted a successful seven-month campaign (October to May) using Google and Tripadvisor Sponsored Ads, achieving a 25% increase in metasearch bookings and revenue. The Mexican hotel chain saw a 171% rise in impressions and a 30% boost in clicks, with an average ROAS of 10.54. This approach effectively enhanced brand visibility and attracted new users, demonstrating the significant incremental value of their advertising strategy.
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