“La burbuja turística está llegando a su fin”
🌍 Soltour's CEO Tomeu Bennasar warns of shifts in tourism demand post-COVID. In 2023, last-minute offers appear due to an "imbalance between supply and demand." The market sees increased competition and vacation costs rise, impacting Europe's middle class. Soltour diversifies, with 43% sales outside the Caribbean and islands. The company focuses on affordable short and mid-range trips, promoting destinations like Morocco, Tunisia, Egypt, Croatia, Albania, and Slovenia, targeting travelers with budgets up to 1,500 euros.
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