Nautalia: “El gran mal de las agencias son las ofertas”
🌊 CEO of Nautalia Viajes, Rafael García Garrido, criticizes the Spanish retail sector's focus on discounts over margins, highlighting the issue in an interview with Preferente. Nautalia diverges from price wars, adopting a 4-5 year strategy prioritizing service value and margin over discounts, despite industry pressure. Their approach focuses on building customer trust and credibility rather than competing on price.
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