Jan Mazur

🏨 Last week in Linz, the ÖHV Congress 2026 focused on Austria's hospitality industry, emphasizing AI and simplification. Despite the promise of technology, hoteliers face staff shortages, regulatory burdens, and bureaucratic challenges. Simplification remains difficult with digital transformation, as daily operations become more complex. Many hoteliers are skeptical about AI's tangible benefits, while regulatory demands continue to rise. The industry shifts toward resilience over growth, with a focus on pragmatic solutions and reducing bureaucracy.