Jan Mazur

💻 In Linz, during the ÖHV Congress in 2026, Austrian hoteliers discussed the challenges of digital transformation, focusing on AI and simplification. Key issues include technology implementation struggles, regulatory pressure, and increasing administrative burdens. Despite technology’s promise, daily operations have grown more complex. The hospitality sector is shifting from growth to resilience, but bureaucracy remains a significant obstacle. Solutions need to be practical and tailored to Austria's unique regulatory environment, emphasizing action over endless strategizing.