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Ivanova Serrano

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  • 3 min

Venta Directa y Rentabilidad: Las Claves del Éxito Hotelero en 2025

💸 2025 saw a strategic focus on boosting direct sales, resulting in a 15-30% increase over 2024. Efforts included dynamic pricing and enhanced technology, with tools like StayTalks to streamline operations. The Contact Center emerged as a critical sales and customer loyalty channel. Integration between marketing and revenue teams led to a more stable ROAS. The year emphasized transparency and collaboration, setting the stage for further growth in 2026.
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  • 4 min

Descubre el terror de hospedarte en un hotel embrujado

🎃 On October 31st, thrill-seekers aim for a paranormal experience to celebrate Halloween. They may stay in haunted hotels like the 14th-century Airth Castle Hotel near Glasgow, with 125 rooms, where ghostly children's cries are heard, or the Stanley Hotel, Colorado, an inspiration for Stephen King's 'The Shining', with unexplained phenomena since 1911. The Parador de Cardona in Spain offers room 712 to brave guests, haunted by a lovesick spirit. Karosta Prison Hostel in Latvia, a former military prison, and the Parador de Jaén with its 18th-century fortress and ghostly cries are also notable. In Toledo, La Quinta de Melque offers a theatrical terror night. The Langham Hotel in London, established in 1865, is known for multiple specters, including a murderous Victorian doctor and Napoleon III. These locations intrigue many visitors each Halloween season.
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