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Eduardo Romero

79 posts
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  • 3 min

BCL Hotel Group se incorpora a ITH, reafirmando su apuesta por la sostenibilidad y la innovación

🏨 BCL Hotel Group joined ITH in Madrid on October 23, 2024, reinforcing the hotel area. The group, headquartered in Benidorm, manages 5 properties with over 500 rooms and 1,600 accommodation slots, predominantly in Alicante province. The collaboration focuses on exchanging ideas and expertise in digital transformation, with BCL benefiting from ITH's events like Hotel Energy Meetings and ITH Hotel Data Game. The partnership aims to integrate cutting-edge solutions for energy efficiency, cost reduction, and improved guest services while emphasizing sustainability. Since 2020, BCL has been investing in refurbishment, energy efficiency, and digital transformation, with further plans for expansion in 2025.
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  • 2 min

Inmigración y el sector turístico y hotelero en España: retos financieros para los trabajadores extranjeros

💰 Approximately 350,000 immigrants arrive in Spain annually, with about 150,000 finding employment in the tourism and hotel sector. Immigrants, especially those from outside the EU, face challenges such as opening a Spanish IBAN bank account. Money Jar, a digital bank, aids in financial integration by allowing the opening of a Spanish IBAN account even before arrival in Spain. Solutions like these benefit both immigrants and companies by improving talent attraction, retention, and overall employee well-being.
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BI Green, la iniciativa impulsada por la AEHM, ofrece a los hoteles hasta un 20% de ahorro energético

🌱 Ten hotels in Madrid, including categories from 3 to 5 stars, are participating in the "BI Green" project, which was launched in November 2023 by the Asociación Empresarial Hotelera de Madrid (AEHM) with support from DG de Turismo y Hostelería and collaboration with Instituto Tecnológico Hotelero (ITH). The initiative aims to achieve up to 20% energy cost savings for hotels by analyzing electricity, gas, and water consumption using a Business Intelligence (BI) platform. These Madrid hotels represent around 1,000 rooms and seek to reduce operational costs, improve customer experience, and enhance sustainability positioning.
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  • 5 min

El sector hotelero de Valencia estudia el impacto de la IA y la optimización de ingresos

🏨 In Valencia, on October 17, 2024, tourism professionals gathered for a specialized session on data intelligence and new technologies in the hotel industry, part of The Hotel Data Game Tour 2024 in Ibiza, Lanzarote, Málaga, and Valencia. Organized by ITH with HOSBEC, the event covered Data, AI, Robots&Humans, benchmarking, operational management, online reputation, distribution, revenue management, and customer experience. Speakers included Maricruz Cádiz from Visit València, Javier García Cuenca of ITH/HOSBEC, and experts from companies such as Mews, Duetto, SHIJI, NORAY, STR, EISISOFT, HOTELKIT, and CONNECTYCS. Attendees received free ITH membership until 12/31/2025 and participated in an electronic device collection campaign for rare disease research.
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Turisme y el Instituto Tecnológico Hotelero avanzan en la innovación turística hotelera con la ‘habitación sostenible’ que se desarrolla en un hotel de València

🏨 In Valencia, "ITH TechYroom 2.0" project advances, led by Turisme Comunitat Valenciana and the Instituto Tecnológico Hotelero (ITH) at Caro Hotel. The initiative aligns with Valencia's sustainability objectives as the 2024 European Green Capital. José Manuel Camarero, Secretary of Tourism, visited the hotel on October 16 to review progress on the sustainable room project, which won a July competition by Turisme Comunitat Valenciana. The project focuses on modernization, competitiveness through advanced technologies, energy efficiency, and reducing environmental impact.
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OTA Sync explicará en el TIS de Sevilla su experiencia sobre Customer Journey

🏨 OTA Sync will be at the Tourism Innovation Summit in Seville from October 23-25, at FIBES, offering a presentation on guest journey on October 23 at 13:45. Networking event on October 24 from 16:30 to 18:00 at stand E513, with tapas and drinks, and up to €1,000 in credits for stand visitors. OTA Sync is a cloud-based hotel management software that increases revenue and reduces manual task time.
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  • 4 min

Opciones de pago limitadas ahuyentan a un tercio de los clientes hoteleros

💳 Madrid, 26 de septiembre de 2024 - Adyen reveals that over one-third (36%) of consumers abandon hotel reservations due to limited payment options. Despite 6% of Spanish hotels not considering multiple payment options important, 30% cannot accept BNPL and Apple Pay. Online payment preferences include app payments (24%), e-wallets (16%), and social media bookings (12%). Over half (55%) dislike paying in full upfront, and 72% favor flexible cancellation policies. Adyen's Hospitality Report indicates that payment flexibility influences guest experiences and repeat bookings.
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  • 3 min

Cloudbeds y Mirai unen fuerzas para transformar la distribución y el marketing hotelero

📌 Cloudbeds, a leader in hotel management software, and Mirai, a leader in hotel distribution technology and direct booking optimization, announced a strategic partnership aimed at transforming hotel reservations, distribution, and marketing initiatives. This alliance will provide advanced tools for direct booking optimization, operational streamlining, and digital marketing campaign expansion. The integration of Cloudbeds' property management system (PMS) and Mirai's technology will give Cloudbeds' properties access to Mirai's robust distribution network and marketing tools. Mirai's services will be extended to more properties, offering unique solutions for specific market needs. Cloudbeds, founded in 2012, serves tens of thousands of properties in over 150 countries, named best PMS and Channel Manager (2021-2024) by Hotel Tech Report, and best global PMS provider (2022) by World Travel Awards. It was also recognized in Deloitte's Technology Fast 500 in 2023. Mirai, with over 25 years of experience and more than 3,900 hotels as clients, offers a suite of services for maximizing direct sales and reducing distribution costs.
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  • 2 min

El Hotel GF Victoria se une al ITH para liderar la innovación en sostenibilidad y bienestar en el sector hotelero

🏡 Madrid, 3 de octubre de 2024: Hotel GF Victoria en Costa Adeje, Tenerife, se une al Instituto Tecnológico Hotelero (ITH) en Sostenibilidad y Bienestar para impulsar transformación digital e innovación. Buscan mejorar la experiencia del cliente y la eficiencia operativa. GF Victoria, parte de GF Hoteles, es un establecimiento cinco estrellas Gran Lujo y se beneficiará de eventos como ITH Innovation Summit y FiturTechY. Gustavo Hernández, director de GF Victoria, destaca la integración de tecnología y sostenibilidad como clave para un servicio de calidad.
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  • 4 min

Hotelverse levanta una Serie A de 5 millones liderada por GED Conexo Ventures

🏨 Hotelverse, a tech startup specializing in digital twins for precise room selection, raised a Series A of €5 million led by GED Conexo Ventures on September 26, 2024 in Palma. The round included Faraday Venture Partners, Eoniq Fund, and follow-on from existing partners Sabadell VC and Archipélago Next. This funding aims to bolster technology development and international expansion, impacting clients like Hyatt Hotels and Radisson Hotel Group. The platform generates an additional €60 per booking, increasing conversion by over 30%, with plans for a Series B round of €10 million in summer 2026. Hotelverse also received a grant of nearly €500,000 for innovation from the Balearic Islands' Department of Tourism.
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