Madrid arrebata a Barcelona el trono del turismo de compras
💸 Madrid, June 2025: Now Spain's top shopping destination, Madrid draws 47% of non-EU tourist spending, overtaking Barcelona by 7 percentage points. The surge is driven by Latin American and U.S. tourists, with Mexico and Argentina leading. Spain ranks third globally in VAT refund volume, aided by the 2018 elimination of the €90 minimum spend requirement. Barcelona's growth is stalled by its current reliance on Chinese tourism. Global Blue suggests focusing on Latin America, the U.S., and Gulf regions.
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