Alex Cuenca

🌍 ADED supports FEHM's campaign defending tourism in the Balearic Islands, highlighting its economic importance for thousands of workers and businesses. The campaign launched on June 2025, promotes positive tourism messages, responding to recent vandalism by Arran. FEHM's initiative lasts two months, featuring billboards thanking tourists and digital materials for businesses. Aimed at countering tourism rejection and promoting sustainability, it includes communications with tour operators and international media to clarify Mallorca's tourism model.

🛩 Vueling, in Spain during the first half of the year, surpassed Iberia, carrying 15.82 million passengers, up 2% from last year. Iberia fell 1% to 15.77 million due to A321neo technical issues. Ryanair led with 30 million passengers, a 7% increase. Iberia Express saw a 300,000 passenger drop, reaching 3.55 million. Aena airports recorded 150.6 million passengers, a 4.5% rise. Vueling's growth was fueled by new aircraft, adding one million seats for summer.

🛫 Mallorca, July 2025: The local hotel sector confronts Arran group's extremist attacks by launching a two-month campaign thanking tourists with billboards across the island. President Javier Vich denounces the actions, citing tourism's role in employing over one-third of the Balearic workforce. The campaign includes digital materials for stakeholders and an informational letter to international media and tour operators, emphasizing Mallorca's commitment to sustainable tourism.