Escarrer cree que aún hay margen para subir precios
🏨 Gabriel Escarrer, CEO of Meliá Hotels International, suggests room for increased hotel prices in Spain, highlighted during the opening of La Casa de las Artes Meliá Collection in Madrid. Comparing Spanish regions like Marbella and Ibiza to pricier destinations such as Santorini, Mykonos, and the Italian coast, Escarrer notes Spain's competitive edge in both vacation and urban settings. He emphasizes quality over quantity, aiming to attract high-value tourists from America, the Middle East, and Asia, enhancing Spain's offerings beyond just sun and beach to include cultural heritage, gastronomy, infrastructure, and safety.
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