El paso al frente de Calvià para sublevarse contra la turismofobia
🏖️ Calvià's new campaign 'One tourist, one friend' aims to welcome tourists amidst recent protests against over-tourism. Mayor Juan Antonio Amengual emphasized the campaign at London's World Travel Market (WTM) 2024, targeting the key British market. The strategy, responding to concerns of 'tourism phobia,' seeks to improve cohabitation with residents and includes regulating illegal tourist offerings to release housing for local needs. Calvià will host the ABTA Annual Convention in 2025, bringing 450 British travel agents, representing 4,500 companies, to the spotlight.
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