Automatic

🏨 Antonio Catalán, presidente of AC Hotels by Marriott, highlighted the tourism boom in Spain at HIP 2025, alongside Gonzalo Aguilar, CEO of Minor Hotels Europe & Americas. Marriott boasts 34 brands, targeting luxury to boutique hotels, and the rising Moxy brand via their collaboration with Ikea. Marriott's loyalty program, Marriott Bonvoy, has 240 million cards. AC Hotels by Marriott operates over 100 hotels, with more than half owned or leased, proposing a sales percentage model with guaranteed minimums for property balance.

🏖️ In 2025, 52% of Spaniards plan to vacation, with an average budget of €2,006, favoring accommodation and transport. Ávoris Travel Insights' survey in January of 718 travelers identifies experiential tourism and short breaks as trends, with domestic and coastal Spanish destinations leading, followed by Asia and Japan. Approximately three trips per person are expected, combining short getaways and longer travels, with cultural visits, gastronomy, and nature excursions highlighted. Digitalization and personalization influence booking habits, with two-thirds booking online, mainly direct with companies. Sustainability interest grows but is hindered by high costs and lack of awareness. Escapades, trips of 1-3 days, are increasingly popular, with urban destinations preferred for these brief and frequent disconnects.

🏨 Hosteltur's "Updating Hotelero 2025" event will address hotel industry transformations on March 20 and 27, focusing on the economy, talent acquisition, business models, commercialization, technology, and new market players. Topics include the impact of inflation, changes in tourist consumption, talent retention, long stay and co-living trends, OTA management, AI and digitalization, and the role of investment funds. The event will convene a dozen experts and feature presentations from industry leaders Miguel Salom, Jaime Buxó, and others.